As we wrap up our discussion of public relations planning, it important to note that in PR you can’t plan everything. One important kind of planning is contingency planning, or planning for the unexpected, but even the best and most thorough public relations professionals can’t predict all of the situations in which a contingency plan […]

You’ve done your research and drafted a thorough public relations plan: at this point you are probably feeling confident that your PR program is going to be a success. But this is no time to relax! Good PR planning is not enough. True success requires buy-in from the technicians implementing the plan. If you simply […]

Very few people understand what public relations professionals actually do. My grandma still thinks that I write for a newspaper and my husband just tells people that his wife “writes stuff.” Some PR professionals throw parties for celebrities and debutantes; some plan multi-million dollar campaigns; and, some write speeches for high-powered politicians and businessmen. But […]

My journey with public relations began nearly ten years ago, but it all began because of my desire to marry a NASCAR driver. It was 2002, I was a freshman at Seminole High School in Sanford, Fla., and I was obsessed with NASCAR. More specifically, I was head-over-heels in love with Dale Earnhardt Jr., the […]